SEO Services In the Right Process

 The Google My Business is a key tool (and free) to position your business on Google. With it, you can manage your presence and information, both in search results and in services like Google Maps. That way, you help people find you and learn more about what your company has to offer.

When creating a profile on Google My Business, your listing will appear when people search for your business on Google or do searches related to your industry. You can also keep your profile always up to date to always communicate the correct and current message. Using the Vancouver SEO company is important now.

Choose and attack keywords that large companies do not take into account when competing in SEO

This tip refers to the possibility of taking advantage of keywords or keywords not optimized by the most important companies for their own benefit , either because they do not give due value to them, because they do not consider it necessary or even chose to leave it ahead . These keywords can be:

Specific searches or categories: a large company dedicated to travel and tourism such as Trip Advisor optimizes for the keyword “Rio de Janeiro tourist guide”, but not for more specific ones, such as “best bars to visit in copacabana”.

Compared Keywords: Big companies generally prefer not compare to the competition or to check which keywords are positioned, but when you touch a small business, this can be very helpful. Keep in mind that analyzing your competitors can teach you a lot about the market and what your audience expects of you. Take a look at the competitor's website, the titles of your page and the Alt Text of your images to find out which keywords are trying to position, then match or exceed your competitor's strategy .

Focus on content that is difficult to monetize

Following the previous example, a giant site like Trip Advisor seeks to generate more direct conversions, as it has such proportions and a level of diffusion that it does not even need to reaffirm its prestige or reputation.

Therefore, we recommend that you optimize your content strategy so that published materials deliver value to users. And, with that, create authority and generate the confidence of your business in your niche. Interview experts, share valuable and specific information. Be useful in a unique way.

Seek authority and associate with specific niche brands

Continuing what we said above, another excellent way to take advantage of the quality of your small business to improve your SEO strategies is to capitalize on specificity . For example, Trip Advisor can focus on travel in general. On the other hand, a small travel agency can optimize its content and compete on keywords, such as:

·        Specific itineraries within a city, such as “old neighborhoods in the City”.

·        Specific information related to your niche, such as: “Yoga Centers”.

·        Exclusive content , such as “interviews with customers of the best restaurants”.

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